Congrats to Brad and Jera Deal! One of our friends and founders of Sticks and Stones. Tonight they they will be on CNBC's "The Big Idea" with Donny Deutsch at 10pm est.
One of the first things people want to know about Sticks and Stones is, “What gave you this idea?” Innocently enough, it began as a lesson for children. A few years ago, Brad and Jera Deal and their three young daughters began “letter hunting” while on walks or while spending the day at the park. They would look for different “letters” in nature (STICKS) and architecture (STONES). They began taking photographs to remember their adventures, thus creating a collection of letters based on the family's hobby. They continue to letter hunt, so keep checking in as new letters are added to the “Letters Gallery”.
Not long ago, Jera was a room mom for her daughter’s preschool class. Therefore, she was in charge of finding a memorable, one-of-a-kind gift from the class for their teacher’s wedding. The family decided to frame the teacher’s new last name using their letters. From that one creation, they received multiple orders and they knew immediately they had something special.
Today, you can find Sticks and Stones in catalogs and specialty boutiques throughout the United States. In February 2007, they were invited to attend "The Oprah Winfrey Show: Millionaire Moms". They were chosen as an "Editor's Pick" in the May 2007 issue of Better Homes & Gardens and will appear on HGTV’s “I Want That!” later this year. Augustana College honored Jera with an article about Sticks and Stones in a recent edition of Augustana College Magazine.
Whats so inspiring to Juila and I is that Jera and Brad share our same belief in keeping their family first. In todays world that is so hard to do. We wish them all the best.
Jeffrey and Julia
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